Advertising Association
According to its own website
- The Advertising Association is a federation of 31 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services. It is the only body that speaks for all sides of an industry worth almost £19 billion in 2005.
Contents
Affiliations
Members
The Advertising Association is a federation of 31 trade bodies and key organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.
Advertisers
ISBA Proprietary Association of Great Britain (PAGB)
Agencies
Institute of Practitioners in Advertising (IPA)
Marketing Communication Consultants Association (MCCA)
Media
Television
BSkyB Channel Four Television Five GMTV ITV plc Satellite and Cable Broadcasters' Group (SCBG) Virgin Media Television
Newspaper Publishers Association (NPA) Newspaper Society (NS) Periodical Publishers Association (PPA) Scottish Newspaper Publishers Association (SNPA) Yell (Yellow Pages)
Posters
Outdoor Advertising Association of Great Britain (OAA)
Radio
RadioCentre
Cinema
Cinema Advertising Association (CAA)
Direct Marketing
Direct Marketing Association (UK) Ltd (DMA) Data Publishers Association (DPA) Direct Selling Association (DSA) Mail Order Traders' Association (MOTA) Royal Mail
Internet
Internet Advertising Bureau (UK) (IAB)
Other organisations
Communication Advertising and Marketing Education Foundation Institute of Sales Promotion International Advertising Association - UK Chapter Marketing Society MRS (Market Research Society) Point-of-Purchase Advertising International
Food Advertising Unit
According to their own website, part of the AA’s remit is the Food Advertising Unit, a centre for information and research into food advertising. Its prime focus is TV advertising to children.[1]( http://www.adassoc.org.uk/html/about_us.html)
Contact details
7th Floor North, Artillery House, 11-19 Artillery Row, London SW1P 1RT.
Tel: +44 (0) 20 7340 1100 Fax: +44 (0) 20 7222 1504
The FAU states that it works with a wide number of other organisations and trade associations, including:
Advertising Association
The Incorporated Society of British Advertisers (ISBA)
The Commercial Radio Companies Association
Periodical Publishers Association
Newspaper Publishers Association
Satellite and Cable Broadcasters Group
Institute of Practitioners in Advertising
National Parent Teacher Association (NCPTA)
The FAU produces extensive briefings materials on a variety of issues including Advertising to children, Advertising and diet,The Role of the advertising industry, International comparisons on advertising food to children,The Regulatory Framework for Chilren's Advertising and What Parents and Adults think about Advertising to children. [2](http://www.fau.org.uk/html/briefing_papers.html)
The FAU claim that " advertising restrictions are unlikely to have a significant impact on the Government’s goal of reducing obesity, but could have a disproportionate and detrimental effect on the commercial broadcasters and the advertising sector. Commercial broadcasters, in particular niche children’s television channels, could potentially face substantial revenue losses." [3](http://www.fau.org.uk/html/industry_calling_for_a_respons.html)
The FAU makes the argument in several of their briefing that restrictions are unnecessary stating that, "The available academic research does not support the frequently voiced view that food advertising is a significant cause of diet-related problems, for example obesity. The argument that food advertising leads to bad health is based on several assumptions that do not represent the reality of the way that advertising works or how parents and children make their food choices." [4](http://www.fau.org.uk/html/advertising_and_diet.html)
