2008 Counter-Terrorism advertising campaign

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In 2008, the Metropolitan Police and the police forces of Greater Manchester, West Yorkshire and the West Midlands launched a five-week poster and radio campaign to get members of the public to report any “suspicious behaviour” they may have encountered in their daily lives to the Anti-Terrorist hotline. The slogans of the campaign were – “if you suspect it, report it” and “Terrorists won’t succeed if someone reports suspicious activity – you are that somebody”.[1]

The campaign became known for its poster campaign, which had simplistic and wide-sweeping slogans such as:

  • “Thousands of people have mobiles. What if someone with several seems suspicious?”
  • “You see hundreds of houses every day. What if one has unusual activity and seems suspicious?”
  • “Thousands of people take pictures every day. What if one of them seems odd?”

Criticims

  1. 2006 Counter-Terrorism advertising campaign launchedMetropolitan Police