Chrome Consulting

Chrome Consulting is a PR firm based in London.

History

Formed in 2000, by former Saatchi and Saatchi Rowland and subsequently Rowland Consulting managing director Rob Metcalfe the company has a turnover of £1 million. [1]. The other company director is former BBC journalist and broadcaster Sue Wilkins.

On its website Chrome boasts that it has been the invisible hand behind many news stories. "You may not know us, but if you read newspapers, watch TV or listen to the radio you have almost certainly seen and heard our work."

"From healthy eating in schools to the MMR debate, a brilliant Australian biscuit launch to Vodka Shots confectionery, rarely a day goes by without high profile, targeted coverage for our clients," they state.

Poisoned farmed Salmon

Chrome were central to the campaign to discredit an article in Science in January 2004, which found that farmed salmon had significantly higher concentratins of PCBs, Toxaphene and Dieldrin (the latter two being pesticides now banned in the US) than wild Salmon.

Chrome regarded their campaign to discredit the scientist involved as very successful and they entered and won an award for their spin from the International Public Relations Association in 2005.

Clients

Government

• Department for Culture Media and Sport
• Department for Education and Skills

Union

• National Union of Teachers

Industrial representative

• Water UK [2]
• Scottish Quality Salmon

Commercial

• Arnott's -- biscuit manufacturer?
  • Tim Tams
• Centrepoint -- Youth homelessness charity?
• Concord
• Direct Health 2000
• Easy Move -- estate agents
• Elizabeth Shaw -- clothing
• Food Lovers' Fairs
• Gist
• Grain Health Foods (now Bokomo Foods International. [3])
• The Green Machine This[4]? This[5]?
• So Good International -- manufacture soya protein foods and drinks
• Sunny-Bisk -- breakfast cereal manufacturer
• Ultraframe -- Double glazing

Centrepoint

Concord

Department for Culture Media and Sport

Department for Education and Skills

Direct Health 2000

Easy Move

Elizabeth Shaw

Food Lovers' Fairs

Gist

The Green Machine

The National Youth Agency

Pomegreat

Trees for Cities

Scottish Quality Salmon

Shopzilla

Sumo

Ultraframe

Water UK

wood. for good.

Staff

• Rob Metcalfe Director
• Sue Wilkins Director

Contact details

Chrome Consulting
11 Gower Street
London
WC1E 6HB
phone:020 7323 1610
email:rob@chromeconsulting.com
web:http://www.chromeconsulting.com

Resources

• SCOTTISH QUALITY SALMON. THE FACTS.IPRA GOLDEN WORLD AWARDS FOR EXCELLENCE 2005, Category 7: RECOVERY FROM CRISIS, Entrant: CHROME CONSULTING LTD, Client: SCOTTISH QUALITY SALMON Entry 204.
• The complete study (PDF) and a summary