Difference between revisions of "IDF Spokesperson's Unit"
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Revision as of 06:57, 23 December 2009
The IDF Spokesperson's Unit is a brigade within the Operations Branch of the Israel Defence Forces. Its mission is "to report on the accomplishments and activities of the IDF to the Israeli and international public, to nurture public confidence in the IDF, and to serve as the IDF's primary professional authority on matters of public relations and distribution of information to the public."[1]
Contents
Operation Cast Lead
During Operation Cast Lead, Israel's invasion of Gaza in December 2008/January 2009, the IDF Spokesperson's Unit created a dedicated IDF blog and Youtube channel.
- "The blogosphere and new media are another war zone," said Foreign Press Branch head Maj. Avital Leibovich. "We have to be relevant there," she said.
- Her sentiment reflects a growing awareness in the Israeli government that part of the failure of the 2006 Lebanon campaign was Israel's lack of readiness for the intense media debate surrounding its operations. Since the beginning of the Gaza air strikes, Israeli politicians have been appearing regularly on the largest international news networks to defend the IDF.[2]
People
- Brigadier General Avi Benayahu
- Major Jonathan Davis
- Major Avital Leibovich
Contact
- Blog http://idfspokesperson.com/
- YouTube channel: http://www.youtube.com/idfnadesk
Notes
- ↑ IDF Spokesperson's Unit, Israel Defence Forces, accessed 27 June 2009.
- ↑ Max Socol, IDF launches YouTube Gaza channel, jpost.com, 30 December 2008.
